B2B e-commerce has been driven by structural changes in the industry brought about by macro factors. The introduction of GST made it convenient to transport goods between states and demonetization compelled businesses to experiment with digital payments. While 5G mobile provided stable and fast internet connections that made businesses more willing to use the internet to conduct business.“In any internet business, timing is key, and in our case, and for B2B e-commerce in general, all these factors were crucial enablers,